The owner is then presented with a simple one-sheet quick start guide upon opening the shipping crate, followed by the presentation of the Droid. We worked closely with the Lucasfilm team to ensure all the details of the inner box design were accurate. “The three-second friction fit builds excitement for the owner as the outer box is removed, revealing an authentic shipping crate from the Star Wars galaxy. Extra effort went into making the opening of the box itself a bit of an event. The packaging looks like something you would imagine for a machine of the future - sans serif text, a realistic image of the product inside, gender-neutral, and primarily made up of whites, blacks, and grays for simplicity. brand, and Rory Overdorff and the team at Sphero have created it. Side panels showcase hardware and software features, while the front and back panels expand upon the Droid's character and technological attributes.”Ī product so revolutionary required equally exciting packaging, but also be suitable for the Lucasfilm Ltd. The outer structure's design is bold, iconic, and representative of the Star Wars brand. “Both the inner and outer rigid boxes are finished with a matte soft-touch laminate, appealing to the customer’s tactile senses and reinforcing the premium aesthetic. Each element is built and designed with simplicity and elegance.” This Droid™ is far more than just a toy, and its packaging delivers on that promise. “App-enabled BB-8™ set a new standard for creating authentic Star Wars experiences within the real world. Of course, coined as more than a toy, we imagine there will be plenty of Star Wars fans of all ages who will get a kick out of this. One quick glance at the BB-8™ App-Enabled Droid™ from Sphero and you’ll probably be left wondering where this was when you were a kid.
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